An B2B SaaS assessment platform used by global enterprises to evaluate talent based on psychometric tests, and reporting.
Automation & API Strategy
UI/UX & Customer Experience
Agile Product Ownership
My Role
Product Owner
Project Duration
2021–2024
Problem Statement
Enterprises faced low adoption, high support tickets, and onboarding drop-offs due to complex workflows. Users struggled with unintuitive interfaces, frequent errors, and manual processes, leading to dissatisfaction and potential churn among large clients.
Solution
Led end-to-end SaaS redesign, focusing on UI/UX, automation, and customer experience.
Introduced feedback loops, A/B testing, and analytics-driven strategy to prioritize fixes.
Directed API integration & automation to minimize manual workflows.
Drove cross-functional prioritization of features & sprint activities using Agile framework.
Result
Reduced user errors by 25%
Increased satisfaction by 35%
Boosted adoption by 30%
Cut manual data entry by 50%
Improved usage by 12% with smoother onboarding
Takeaway
User-centered design drives measurable adoption improvements.
Data-led prioritization ensures resources are spent on impactful changes.
Automation and UX simplification reduce support burden and improve retention.
Feel free to reach out if you have any comments or thoughts.
