Enterprise SaaS solutions for supply chain management and finance, serving Fortune 500 clients across procurement, warehousing, and fulfillment.
Product Strategy & Roadmaps
Customer Journey Mapping
Stakeholder Management
My Role
Senior Product Specialist
Project Duration
2019-2021
Problem Statement
Clients struggled with fragmented workflows and low adoption rates. Product vision often misaligned with executive goals, and poor UX limited conversion and ROI. Enterprises needed better alignment between CX design, product roadmaps, and business outcomes.
Solution
Defined data-driven product strategy & CX models tailored to enterprise supply chain and finance flows.
Created roadmaps and key metrics for procurement, warehousing, and finance operations.
Conducted customer journey mapping to uncover pain points.
Worked closely with C-level stakeholders to align product vision with business outcomes.
Result
Improved UX by 78%
Increased conversion rate by 25%
Delivered 20% revenue uplift for enterprise clients
Established stronger executive buy-in for product-led growth
Takeaway
Journey mapping uncovers hidden friction that directly affects adoption.
Data-driven CX strategies link product enhancements to measurable ROI.
Executive buy-in is critical for enterprise SaaS success.
Feel free to reach out if you have any comments or thoughts.
